In today’s market, competition is fierce. When big security companies have endless budgets, how do you compete?

Unless you’ve been living under a rock, you’ve probably noticed that video has been dominating online.

Most of us take for granted the fact that we talk, sell and live security every day. But what about potential customers?

You have a potential customer looking at your security company’s ad, now how should you convince that unknown targeted person to pick up the phone to inquire about your security services?

If we asked you to read this article in two minutes or less because after that it will self-destruct, you’d probably want to read it quickly.

If we were to poll 100 security dealers about whether their business accepts referrals, all 100 would raise their hand with a big yes.

Everything you need to generate leads can be done simply from your mobile phone; heck, you can even generate leads while hanging out at Starbucks like I currently am writing this article, or while you’re lying out on the beach.

Unless you’ve been living under a rock, it’s no surprise that the use of mobile devices has taken over the consumer market — and it’s here to stay, even on a B2B level.

From the data we collect in Google Analytics it is apparent that more than 60 to 70 percent of websites we have built, marketed and/or track are being visited by mobile users — cellphones to be specific.

If we got a quarter for every time someone looked at us funny when we told them that Facebook was a perfect channel to use for generating B2B sales — we’d be at least thousandaires.