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Home » Topics » Columns

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Marketing Madmen

How to Use Google My Business to Gain More Customers

David Morgan
David Morgan
Alex chavez
Alex Chavez
October 9, 2023

Learn how to use Google Business Profile to increase your search traffic.


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editors angle

The 'Pref-Tech Way'

Karyn Hodgson
Karyn Hodgson
October 2, 2023

The Pref-Tech Way isn’t for everyone, but it provides some food for thought on how sometimes bucking the trends can lead the way to success.


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Integration Spotlight

Does the Security Industry Need to Rebrand to Attract New Talent?

Candice Aragon
September 27, 2023

Are you struggling to attract strong talent to help run your security business? From what I’ve heard from PSA members, the struggle is real.


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Workforce Strategies

How the Security Industry Aims to Hire More Techs: A Q&A With FAST’s Executive Director

kohl
Geoff Kohl
Kara Klein
Kara Klein
September 18, 2023

Aiden O’Brien dishes about the importance of security technicians and FAST’s ideas and initiatives around solving the industry’s hiring challenges.


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Security Networkings

No, No, a Thousand Times No!

David Engebretson
David Engebretson
September 11, 2023

Treat your existing customers  with the respect they deserve and give them the breaks, discounts, or other goodies you offer or you may well see them head on down the road.  


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Security Law

Was it Recklessness or Intentional Misconduct?

Lessing E. Gold
Lessing E. Gold
September 6, 2023

An alarm company allegedly failed to obtain the required approvals before disarming a customer’s video surveillance system.


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editors angle
SCHOOL SECURITY

Summer Fun & Opportunities

Karyn Hodgson
Karyn Hodgson
September 6, 2023

School security is a growing problem with no easy answers. But security integrators need to be trusted advisors to help their education customers navigate this extremely complex issue.



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Integration Spotlight

Women in Security: Unmasking the Imposter

Deanna VanHout
September 1, 2023

Is Imposter Syndrome a real issue, or just something everyone has? And what will the next generation think of it. 


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Workforce Strategies

Lessons on Hiring & Leadership From the Security LeadHER Conference

Kara Klein
Kara Klein
August 22, 2023

The importance of hiring and advancing women in the security industry was emphasized at the inaugural conference.


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Security Networkings

How POE+ Switch Can Make Outdoor Cameras Easy & Quick to Install

David Engebretson
David Engebretson
August 22, 2023

One of the realities of living in rural Michigan is that AC power outages happen — and you best be prepared for the potential consequences. 


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